A news feature is an editorial article that digs deeper into a particular topic to offer analysis and commentary. They are distinct from breaking news stories in that they aren’t time-sensitive and are geared toward enduring topics that will continue to engage readers. Examples include profiles of individuals, explorations of cultural phenomena and seasonal happenings.
News features typically start with an anecdote or scene setting and then dive into the main topic. They’re often more subjective than news articles as writers are able to incorporate their own observations, opinions and analysis into the story. This allows for a more engaging narrative that can include literary and rhetorical techniques to capture the audience’s attention.
The best way to write a news feature is by finding out what your audience is interested in and then exploring how you can pique their interest with unique angles, compelling narratives and a variety of media elements. Incorporating video, photographs, and quotes from experts can all enhance your article and help it stand out amongst the competition.
Creating catchy headlines is important when writing a news article. Use emotive language and address your audience directly to make your headline more eye-catching. A well-written introduction also sets the scene and entices the reader to keep reading.
As an example, NBC News published an interactive news feature on Detroit’s segregation issue. The article includes a mixture of images, data, and interviews with Detroit residents to give readers an immersive experience on how segregation is still present in their city even after the Supreme Court ruling that racial bias in deed restrictions is illegal.